-
- Going Green in Jamaica
- Stop the Deceit!
- What Jamaican Construction Customers want, Now!
- We need to be seen by the Rest of the World!
- Our Quick Contractor Business Tip - Changed Mind? Change Order
- 3D Presentations of your Construction
- AutoCAD in Jamaican Architectural Engineering
- Your Jamaican Kitchen
- Villa Design in Jamaica
- We will design your Jamaican homes for you
January 2009 S M T W T F S « Nov 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 -
Making Money on the
World Wide Web
Get more Traffic: The key to residual traffic with these programs is to build a referral network...
Sep26It’s a while since I have added any words to my Blog due to illness but I am recovering and ready to go again.
Jamaica has felt the damage of the outside world in many ways, not just through tourism but Construction. Don’t get me wrong, Tourist are coming here like crazy, the Tourist Trap is set here in Jamaica and it’s hard to change that. If you drive along the North Coast of Jamaica from Negril to Ocho Rios you will see some of the largest hotels being built at this very moment, hotels large enough for thousands of guest. The Highway is also finished between these towns so getting to your hotel from Montego Bay Airport is no problem these days.
The problem is the shortage of money for everyone else.
The Construction of private Villas is getting worst each month along the North Coast. The days of coming to Jamaica and buying a piece of land and building your dream Villa has slowed down. The Sterling and the US Dollar has stopped the flow of private building here in Jamaica. We need to see more private building going on. The large companies are having all the fun and employing a large amount of skilled overseas workers and managers, the local workers have the skills also and are often cheaper that the larger companies. The Jamaican building force are suffering as is the rest of the world and Construction is at a low.
One of the things we can do here in Jamaica is to advertise our service to the world. We know money is tight for everyone but maybe we can get to the people who are willing to invest in a little sunshine here in Jamaica. We have to use our skills in other areas other than building.
Advertising and Promotion
Now, it’s time to talk about how and where to put your name out so you get the biggest bang for your money. As a Contractor, you are primarily in a service industry, so your Advertising and Promotion activities will differ in some key ways from businesses that are in product oriented industries, such as retail stores or wholesalers.Furthermore, because your service niche is the Construction and Building Trades (an industry influenced by seasonal and economic cycles), you need to clearly identify your target market, focusing your efforts directly to pursue that market aggressively, rather than sitting back waiting for the phone to ring.
Consistency
The first thing you need to keep in mind is that any Advertising and Promotion effort needs to be consistent. Many businesses make the amateur mistake of trying out an advert or technique one time, and then deciding for whatever reason that it didn’t work and dropping it altogether. That’s like handing out a single business card and then deciding that business cards don’t work because the person you handed the one card to didn’t call. You need to try out every advert or activity a few times at the very least, and track the results closely, before deciding whether or not it produces enough leads to be cost effective.Running a good advert and putting it where your ideal customers can see it practically guarantees you will make sales. You may not hit the centre of the target the first time, but by applying consistent effort you will be able to refine your approach and obtain good results. And once you know where your target market’s spot is, you can really work on that area.
It is important to remember that future customers, unless they need emergency service, often need to see a business advert several times or more before they call. When a customer sees your company advertising in the same place over a period of time, two things happen, assuming you have an effective advert, customers starts to feel like they know your company and begin to feel comfortable with your business, and your business takes on the appearance of being a solid, permanent fixture in your community. Both of these help to establish a trust base between you and your future customers - before you ever see them face-to-face.
Be a Big Fish in a Small Pond
Paradoxically, you can use the most global of all mediums, the Internet. You can actually target your online Advertising and Promotion activities so that you get a lot of local exposure. Having a website is also important here, a page or two is all you may need to get your point across. Xaymaca Media ( Email them here ) can be of help here and are offering low rates for the Construction websites.Val Barclay
JA Projects – Keeping an eye on your Construction in Jamaica.CommentsLeave a Reply
You must be logged in to post a comment.
-
Build without always being in Jamaica.
"What a great way to to keep an eye on our new home in Montego Bay. We live in Massachusetts and now we feel we can build without always being there".
It works for me!
"Thank you, what a great way to save time and money, it works for me! Having already constructed the outside of our Villa/Hotel we wanted to fill it with Jamaican furniture.
We posted the style and discuss the arrangement, all through JA Projects, the database did the rest, knowing our discussion and pictures were private. It's a great way to do business!
