Effective Online Marketing.
Do you want to use the power of the Internet to promote your construction business, but your website, well, is crap, or maybe doesn’t even exist. Everyone you talk to tells you the same thing – you really need to make your site look better or get one in the first place.
For most small businesses, finding the time and budget to get the right kind of website help is pretty tough. You have enough to do just keeping your day-to-day business concerns rolling, never mind shopping for and then shelling out big bucks for a website designer and marketer.
You know you need to use the Internet to get more customers, you know it will help your bottom line without having to spend lots of advertising money, and you know your competition is already doing it and leaving you behind.
Is it really possible to effectively use the Internet for marketing with a good website? Absolutely. Here are some great ideas on how to do exactly that:
If you don’t already have a website, GET ONE RIGHT NOW.
Have a totally professional looking website working for you and helping you to achieve a new way to be seen out there and bringing you new clients for a small outlay. Try Xaymaca Media for a fresh construction website. They work with JA Projects to keep your cost low and will help you to produce a website that works for your construction business.
Your website Homepage.
The homepage is like the showroom for your company, or the foyer or living room in your home – it is the first place visitors see, and where they form their first impression.
Sprucing up your homepage is a great investment. It can improve the experience of your visitors and even send them to pages such as your Photo Album to show your past work or a Map to show your clients your location.
Make use of direct communication.
With your website you will also get email, use this to gain a close relationship with your clients and to effectively meet your new customers.
Using an email with your own name can get you more respect with your clients, you will never see an establish company with Hotmail or Yahoo mail, this would make prospective clients see you as Spam or a Fake construction company.
Start with a basic website, a few pages is all you need.
- Home Page:
As stated above, this is your first page of entry and you must make it count. When you make contact with a new customer, send them here, let them see you and know you before you meet. - Contact Page:
Your email contact or support page. This is where your clients can contact you and keep in touch when need be. - Form Page:
Your new and existing customers can give you a good idea of a new project by filling out this form and answering questions.
Add pages as you go and keep your cost low when you start your new website. Too many people tend to do it all at once not knowing what they really need yet, so if next month you need to show or write something about your company you will have time to think, the website designer at Xaymaca Media should be able to give you an idea of cost to produce and upload your new page/pages for you.
With your new email account you will be able to email the text you want and produce and send your own pictures, saving you even more money.
Brochures and Business Cards.
If you have Brochures and Business Cards you will need to add your website and email account. When you produce your website advertise it, local newspaper or Magazine
You can use the Internet to increase your customer base and allow more people to see you.
Xaymaca Media is a Web Designing company based in Jamaica and is happy to work with local Jamaican companies whose main work is the construction industry.
- A FREE BLOG with FREE Hosting – Try this out, it’s FREE
- Add your Construction Business Free - Click here
Why not learn Internet Marketing and earn some extra cash. I have started a new FREE course showing how you can do just that using the Internet, but this is for the serious marketer who is willing to to learn a little HTML and Host is/her site, if you already have a Hosting service all the better. You will be getting a bunch of FREE software to help you.
GO HERE Go on, learn Internet marketing it’s FREE.
Val Barclay
JA Projects – Keeping an eye on your Construction in Jamaica!
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